That’s because we are so tired of seeing the same 10-15 typefaces repeating themselves all over each ad. We’re not trying to compile a top here, something like ‘Top best fonts for advertising’. But we have to state the other obvious truth in this equation: few to none industries are as whimsical as advertising.Ĭombine these two facts and finding a good advertising fonts becomes one heck of a task. It is an essential part of any campaign, no matter how well established or up and coming a brand is. So, we began this article by stating the obvious: few domains rely so heavily on fonts like advertising. No one will support – financially, that is – your personal favourite advertising font, if it simply doesn’t do its job. No matter how much you love a certain font, if it is not a good match for your ad you will simply have to cut it. We’re focusing on the best fonts for advertising, because sooner or later it will basically come down to this. So, today, we’re contributing our two cents on the matter. And not just because we would rather not work in a war zone between the creative industries, but because we’ve seen our fair share or advertising materials that were simply destroyed when the design wasn’t in sync with the copyright.
We, on the other hand, have found over the years that balance is key. Some swear they hold the absolute truth and can calculate down to a decimal point which of the two is more important. Great, that’s half a job right there.īut more often than we’d like, the design and copyright parts of the process become opposing forces. So that leaves us with smart, efficient advertising materials, the best message and the most recognizable image. Let’s all agree, for the sake of our own sanity, that most clients have come to terms with the fact that advertising doesn’t just mean having the loudest voice or flashy-est ad. That’s why today we’re focusing on the best fonts for advertising. So whether we’re talking about digital or print, your brand name and call to action has to be on point in any advertising material. And that can not always be achieved through a logo. Think about it: an image is worth a thousand words, but consumers have to know your brand.
Very few industries rely more on fonts than advertising.
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